Mobile marketing was an influential sport at the Champs Sports Bowl and the Capital One Bowl. Blue Media Zone in partnership with Florida Citrus Sports implemented cutting edge mobile marketing strategies during December 2009. Examples include…
The mobisite was extremely successful, with over 15,000 hits during the bowl week. Thousands of messages were broadcast by SMS and Bluetooth®.
The mobisite will be rebuilt to focus on the off-season needs of Florida Citrus Sports.
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In the continuing expansion of Blue Media Zones, a Blue Media Zone has been established in Times Square. In conjunction with Lamar Outdoor Advertising, Blue Media Zone started broadcasting. Blue Media Zones allow Bluetooth® enabled cell phones to receive coupons, advertisements, public service messages and other content directly on the phone. To receive the content, the cell phone must have Bluetooth® on and be discoverable. The cell phone user can then accept the message. If the message is ignored or declined, the broadcast unit doesn’t contact that user during that mall visit.
This exciting technology allows the Blue Media Zone to deliver a “billboard in their pocket” of multimedia content. Since it is based on Bluetooth®, the messages and content are completely free to the consumer.
For information about advertising on a Blue Media Zone or about hosting one, visit the Blue Media Zone, Inc. website at www.bluemediazone.com.
In the continuing expansion of Blue Media Zones across the USA, the Blue Media Zone in downtown Charleston, SC started broadcasting. Blue Media Zones allow Bluetooth® enabled cell phones to receive coupons, advertisements, public service messages and other content directly on the phone. To receive the content, the cell phone must have Bluetooth® on and be discoverable. The cell phone user can then accept the message. If the message is ignored or declined, the broadcast unit doesn’t attempt to contact that user.
This exciting technology allows the Blue Media Zone to deliver a “billboard in their pocket” of multimedia content. Since it is based on Bluetooth®, the messages and content are completely free to the consumer.
This Blue Media Zone is the next one in a series of locations across the USA that will be going live in 2009. For information about advertising on a Blue Media Zone or about hosting one, visit the Blue Media Inc. website at www.bluemediazone.com.
Starting an innovative marketing effort to college students, two Blue Media Zones at the University of Central Florida (Orlando, FL) started broadcasting. Blue Media Zones allow Bluetooth® enabled cell phones to receive coupons, advertisements, public service messages and other content directly on the phone. To receive the content, the cell phone must have Bluetooth® on and be discoverable. The cell phone user can then accept the message. If the message is ignored or declined, the broadcast unit doesn’t attempt to contact that user again during that campaign.
This exciting technology allows the Blue Media Zone to deliver a “billboard in their pocket” of multimedia content. Since it is based on Bluetooth®, the messages and content are completely free to the consumer.
These Blue Media Zones are the start of a series of locations across the US that include shopping malls, amusement parks, universities, and sports arenas during 2009. For information about advertising on a Blue Media Zone or about hosting one, visit the Blue Media, Inc. website at www.bluemedia-inc.com.
THEATRICAL STANDEE FOR YOU DON’T MESS WITH THE ZOHAN
TO FEATURE EXCLUSIVE FREE VOICETONES
FOR MOVIEGOERS CELL PHONES WITH BLUETOOTH® TECHNOLOGY
CULVER CITY, Calif., May 5, 2008 As The Zohan (a/k/a Adam Sandler) gives up counter-terrorism to pursue his goal of making the world silky smooth, he will have a legion of supporters rallying around his efforts by using their mobile phones. Moviegoers interacting with the new specially markedYou Don’t Mess with the Zohan theatrical standee, exclusively placed in 25 Regal Entertainment Group theatre lobbies nationwide beginning May 2, will be able to receive six free exclusive and unique voicetones on their devices equipped with Bluetooth® wireless technology. Bluetooth® wireless technology enables consumers to form one-to-one connections with their mobile devices without requiring internet connectivity. You Don’t Mess with the Zohan will be released in theaters nationwide on June 6, 2008.
The specially marked standee features a beauty salon chair and imagery of Adam Sandler as The Zohan, an Israeli commando who fakes his own death in order to pursue his dream of becoming a hairstylist in New York, and comes equipped with bluecasting media servers to distribute the voicetones. When moviegoers sit in the stylist’s chair, they will hear a sequence of exclusive unique voicetones recorded by Adam Sandler as The Zohan. Consumers can receive all six lines, which pay tribute to The Zohan’s basic necessities of life, Disco, silky smooth hair and hummus, and use them as voicetones on their mobile devices by following a few simple instructions on the standee. The voicetones will be distributed to consumers from media servers provided by Blue Media, Inc. (www.bluemedia-inc.com).
Commenting on the announcement, Dwight Caines, executive vice president, worldwide digital marketing strategy, said, “The standee provides a unique way for consumers to experience the distinctive larger-than-life character of The Zohan. Fans can use their mobile phones to take fun pictures of themselves posing with Adam Sandler as The Zohan, and then walk away with voicetones that are soon to be classic one-liners.”
You Don’t Mess with the Zohan is directed by Dennis Dugan, written by Adam Sandler & Robert Smigel & Judd Apatow, and produced by Adam Sandler and Jack Giarraputo. The film’s website is www.youdontmesswiththezohan.com.
About Columbia Pictures
Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web athttp://www.sonypictures.com.