In the continuing expansion of Blue Media Zones, a Blue Media Zone has been established in Times Square. In conjunction with Lamar Outdoor Advertising, Blue Media Zone started broadcasting. Blue Media Zones allow Bluetooth® enabled cell phones to receive coupons, advertisements, public service messages and other content directly on the phone. To receive the content, the cell phone must have Bluetooth® on and be discoverable. The cell phone user can then accept the message. If the message is ignored or declined, the broadcast unit doesn’t contact that user during that mall visit.
This exciting technology allows the Blue Media Zone to deliver a “billboard in their pocket” of multimedia content. Since it is based on Bluetooth®, the messages and content are completely free to the consumer.
For information about advertising on a Blue Media Zone or about hosting one, visit the Blue Media Zone, Inc. website at www.bluemediazone.com.
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