Mobile marketing was an influential sport at the Champs Sports Bowl and the Capital One Bowl. Blue Media Zone in partnership with Florida Citrus Sports implemented cutting edge mobile marketing strategies during December 2009. Examples include…

• Bluetooth^® Broadcasting zones at the four hotels for the teams.
• Mobile broadcasting zones at parades, pep rallies, and the games.
• SMS campaigns to inform fans about schedule changes and events.
• A Mobisite (fcsports.mobi) to promote the games.

The mobisite was extremely successful, with over 15,000 hits during the bowl week. Thousands of messages were broadcast by SMS and Bluetooth^®.

The mobisite will be rebuilt to focus on the off-season needs of Florida Citrus Sports.