Mobile marketing was an influential sport at the Champs Sports Bowl and the Capital One Bowl. Blue Media Zone in partnership with Florida Citrus Sports implemented cutting edge mobile marketing strategies during December 2009. Examples include…
The mobisite was extremely successful, with over 15,000 hits during the bowl week. Thousands of messages were broadcast by SMS and Bluetooth®.
The mobisite will be rebuilt to focus on the off-season needs of Florida Citrus Sports.
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