How does a Blue Media Zone work?
- The broadcast unit scans and detects Bluetooth® enabled devices. It checks the device’s unique MAC address against previous opt-in choices. Previous opt-out choices are then ignored.
- The unit sends a permission request to the device for the user to opt-in to receive the information.
- Once the user grants permission, that permission is recorded for future contact and the content is downloaded to the user’s device.
- The consumer may decide to request the information through SMS Text Message. Signage placed within the Blue Media Zone will promote a key word and short code that the consumer can text for the promotional message. The key word and short code can also be promoted from the advertiser's website or in a store or restaurant.
- The consumer may also decide to link to a mobile website. The advertiser can convert their promotional material to a mobile website allowing the consumer to interact efficiently through their cell phone.
- The consumer may also decide to download a phone application to allow them to interact with the advertiser for future services directly from their smart phone.
What types of content can be used?
The following content types can be broadcast in a Blue Media server to cell phones:
- Graphic Files (still and animated)
- Video Clips
- Audio Clips
- Mobile Webpage (WML Page)
- MMS Rich Media Messaging
- WML Page
The ability to play content is driven by the cell phone; not all phones will be compatible with all file types.