Why focus on your Mobile Reach? More people will connect to the internet via mobiles devices than desktop PCs by 2015. Be ready for it – most high end smart phones are now including front and rear focing cameras. Mobile devices will become the new customer service interface point.
Most people know how SMS, chat and instant messaging work on the desktop – just wait until social netowrking goes to video chat. Mobile marketing and customer communications are here to stay for the long term. Mobile devices are the lowest common denominator, but it will take a different approach than traditional marketing tools today.
Do you have a mobile strategy? Is your business ready for the inevitable changes in revenue generation, customer interaction, buyer behavior and channel marketing strategies that mobile devices are bringing to your business?